Last updated: January 1, 2026
This Privacy Policy explains how Army of the Tread B.V. (“Army of the Tread,” “we,” “us,” or “our”) collects, uses, stores, and protects personal data when you visit or interact with https://www.armyofthetread.nl (the “Website”).
We are committed to protecting your privacy and processing personal data in compliance with:
The EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679)
Applicable Dutch data protection laws
By using the Website, you acknowledge and understand the practices described in this Privacy Policy.
1. Data Controller
The data controller responsible for processing your personal data is:
Army of the Tread B.V.
A private limited liability company (besloten vennootschap) incorporated in the Netherlands.
Further corporate details will be made available in accordance with Dutch and EU legal requirements.
2. Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Data You Provide Voluntarily
Name
Email address
Company name and role (if applicable)
Information submitted through contact or inquiry forms
Communications sent to us by email or via the Website
2.2 Data Collected Automatically
When you visit the Website, we may automatically collect:
IP address
Browser type and version
Device type and operating system
Pages visited and interaction data
Date and time of access
Referring URLs
This data is typically collected through cookies or similar technologies.
3. Purposes of Processing
We process personal data only where permitted by law and for the following purposes:
Operating, maintaining, and securing the Website
Responding to inquiries and communications
Providing information about our projects, services, and sustainability initiatives
Improving Website performance and user experience
Meeting legal, regulatory, and compliance obligations
Protecting our legal rights and preventing fraud or misuse
We do not sell personal data and do not use personal data for automated decision-making or profiling.
4. Legal Bases for Processing
Under GDPR, we rely on one or more of the following legal bases:
Consent (Article 6(1)(a)) – where you have explicitly provided it
Contractual necessity (Article 6(1)(b)) – where processing is required to respond to or manage a request
Legal obligation (Article 6(1)(c)) – where required by law
Legitimate interests (Article 6(1)(f)) – such as operating and securing our Website, provided your rights do not override those interests
5. Cookies and Similar Technologies
We use cookies and similar technologies to ensure the proper functioning of the Website and to understand how visitors interact with it.
Where required by law, cookies will be used only after obtaining your consent.
For detailed information, please refer to our Cookie Policy, which forms part of this Privacy Policy framework.
6. Data Sharing and Disclosure
We may share personal data only with:
Trusted service providers acting as data processors (e.g., hosting, IT, analytics), under appropriate data processing agreements
Professional advisors (legal, financial, compliance) where necessary
Public authorities or regulators where required by law
We do not transfer personal data to third parties for marketing purposes.
7. International Data Transfers
Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:
European Commission adequacy decisions
Standard Contractual Clauses (SCCs)
Other lawful transfer mechanisms under GDPR
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
Responding to inquiries
Complying with legal or regulatory obligations
Resolving disputes and enforcing agreements
Retention periods are determined based on the nature of the data and applicable legal requirements.
9. Data Security
We implement appropriate technical and organizational measures to protect personal data against:
Unauthorized access
Loss or destruction
Alteration or disclosure
While we take reasonable steps to safeguard data, no system can be guaranteed to be completely secure.
10. Your Rights Under GDPR
As a data subject, you have the following rights:
Right of access
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time (where processing is based on consent)
To exercise your rights, please contact us using the details below.
You also have the right to lodge a complaint with a supervisory authority, including the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
11. Children’s Data
The Website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children.
12. Third-Party Websites
The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on the Website with an updated “Last updated” date.
Your continued use of the Website constitutes acknowledgment of the updated policy.
14. Contact
For questions about this Privacy Policy or our data practices, please contact:
Army of the Tread B.V.
Via the contact form on https://www.armyofthetread.nl
