A New Voice for a New Era of EV Engagement
Las Vegas, NV | August 6, 2025 — Army of the Tread is thrilled to announce Alliyah Becerra as our new official U.S. spokeswoman, marking an exciting new chapter in our mission to connect people to the future of clean mobility.
A seasoned on-camera personality, live event host, and respected voice in the automotive world, Alliyah brings more than a decade of experience to her new role—along with a contagious passion for purpose-driven innovation.
“Alliyah’s presence is electric,” said Jessie Kuntz, Co-Founder of Army of the Tread. “She doesn’t just present a brand—she embodies it. As we launch the next chapter of Army of the Tread, she’s the perfect voice to represent our values: movement, momentum, and meaning.”
A Trusted Voice in Automotive Culture
From narrating at national auto shows for Toyota and Fiat to hosting the first-ever SEMA Live in Las Vegas, Alliyah is no stranger to the spotlight. She’s worked with leading names like Monster Energy, Nissan, the Los Angeles Kings, and the Grand Prix of Long Beach, delivering expert insights and unforgettable energy on some of North America’s biggest stages.
Now, she brings that same energy to Army of the Tread—helping us reach new audiences and amplify stories at the heart of the EV revolution.
“I’m honored to be the voice of a brand that represents something bigger than transportation,” said Becerra. “Army of the Tread is about purpose-driven innovation—and I can’t wait to bring that message to drivers and communities across the country.”
More Than Just a Spokeswoman
With degrees in Broadcast Journalism and American Studies from California State University, Fullerton (Cum Laude), Alliyah blends academic insight with practical, high-impact storytelling. Her improvisational skill, deep understanding of EV culture, and magnetic delivery will help push our mission forward: making clean transportation accessible, exciting, and inclusive.
About Army of the Tread
Army of the Tread is a clean transportation and EV infrastructure company rooted in community, sustainability, and bold storytelling. From public education to charging infrastructure and fleet electrification, we’re redefining what it means to move—with purpose.
Follow along as we hit the road with Alliyah—and bring electric momentum to cities, communities, and conversations across the country.
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